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About the Studio
Object Theory is a design studio working across industrial product design, brand systems, and AI-generated visuals. The studio focuses on developing ideas from early concept through to product direction and campaign-ready imagery, using AI as a tool to rapidly visualize, test, and communicate design.
Bella Boak-Weinstein is a New York–based designer working at the intersection of creative technology, industrial design, and visual storytelling. She has contributed to industrial design and AI visual design for organizations Galaxy Universal (15+ brands incl. Reebok, And1, Avia etc), Gold Leader AI, and Vida Physio.
Currently, Bella works as a freelance designer and creative consultant in Industrial Product Design, AI Content & Campaigns, and Brand Identity & Graphic Design for a growing roster of clients.
Her work is grounded in deep research, AI-assisted creative workflows, and systems thinking, treating design as a connected ecosystem that spans material choice, user behavior, communication, and impact. Having traveled to 35+ countries, Bella brings a global perspective to problem-solving and believes that meaningful design begins with contextual understanding; of real people, real environments, and the systems that shape experience.
Object Theory operates as a flexible studio,
collaborating with brands, founders, and creative teams across product, brand, and content
